The video-dependent factors – the importance of faces, human figures, man-made object and nature for understanding the clip, and number of cuts, lighting, environment, and auditory information – were unrelated, except that nature importance was related to environment (Spearman rho = 0.62;
P = 0.004), and there were trends for nature importance to increase (rho = 0.41;
P = 0.08) and audio information to decrease (rho = −0.49;
P = 0.03) with increasing lighting, and for nature importance to decrease with increasing face importance (rho = 0.47;
P = 0.04), in these 20 video clips. To the model just developed (that included age, gender, and education), we added all of the video-dependent factors and conducted another backward regression. Indoor scenes tended to have higher IA scores than outdoor scenes by 0.69 shared words (95% CI = −1.23 to −0.102; z = 2.30;
P = 0.02). IA scores tended to decrease with increasing importance of nature (B = −0.09; 95% CI = −021 to 0.01; z = 1.86;
P = 0.06) and tended to increase with increasing importance of man-made objects (B = 0.24; 95% CI = 0.04 to 0.43; z = 2.39;
P = 0.02). In an in-person study, Reeves et al.
34 found similar effects, with man-made object importance increasing, and nature importance decreasing IA scores. The other content-related factors (importance of faces, human figures, or auditory content, or the number of cuts per clip, or lighting level) were not significant (
P > 010) so they were removed from the model.